NBA Players and UGGs: The Cozy Shoe Trend Still Gaining Steam in 2025
In a move that continues to surprise style watchers, UGG footwear is no longer confined to off-court lounges — NBA players are increasingly spotting the brand during media moments, in team areas, and while traveling. According to UGG, there have now been more than 50 UGG sightings among NBA players during the 2025–26 preseason and regular season. [Source]
Why UGG Is Resonating with NBA Players Now
- Comfort Reigns Supreme: UGG’s classic shearling-lined designs remain a major appeal. For athletes who travel often and spend off days in hotels or locker rooms, the soft, warm interior is ideal. The brand’s non-performance silhouettes (like slippers, mules, and clogs) lend themselves perfectly to downtime.
- Lounge Meets Streetwear: UGG has evolved beyond its classic boot. With styles like the Tasman slipper, Fluff That clog, and other hybrid designs, the brand now bridges loungewear and streetwear. This versatility makes it appealing to athletes who care about both comfort and fashion.
- Cultural Shift in Athlete Style: There’s been a broader shift in how NBA players express themselves off the court. More athletes are embracing relaxed, “authentic” style — and UGG, once seen purely as a house shoe, is now a meaningful part of their wardrobe.
Notable Players & Endorsements
Jae Crowder (Phoenix Suns) remains a key figure in the UGG-NBA crossover. In UGG’s own “Off the Court Style” feature, he’s shown wearing the Tasman slipper as well as the Fluff That clog. [Source] His endorsement underscores the authenticity of this trend: it’s not just a publicity stunt but a genuine comfort-first choice.
While the original WWD article didn’t name every player, UGG’s own report of “over 50 sightings” indicates this is a widespread trend, not just a couple of isolated style experiments. [Source]
What This Means for UGG and Fashion
- Brand Repositioning: UGG is increasingly being seen as a lifestyle brand, not just a comfort or homewear label. Its visibility among NBA athletes helps reinforce that.
- New Demographic Reach: Through NBA players, UGG is connecting with younger, male consumers who appreciate both stylish downtime pieces and functional, cozy footwear.
- Fashion Influence: As more athletes bring UGGs into public appearances, the trend could spill over into broader streetwear — elevating “lounge shoes” into serious fashion territory.
Bigger Picture & Brand Moves
UGG continues to expand its fashion-forward collaborations. In 2025, the brand launched new designs with Sacai, including a thigh-high boot, a loafer, and a hiker. [Source]
The resurgence in UGG’s popularity goes beyond sports. Fashion media notes a general UGG comeback, with shearling silhouettes showing up on runways and street style alike. [Source]
UGG is also leaning into self-expression: its “Big Summer Energy” campaign in 2025 emphasizes effortless, everyday styles. [Source]
Post a Comment