NBA Players and UGGs: The Cozy Shoe Trend Gaining Popularity in 2025
NBA players are redefining off-court style as UGG footwear becomes a popular trend beyond lounges and hotels. According to UGG, there have been over 50 sightings of NBA players wearing UGG shoes during the 2025–26 preseason and regular season. [Source]
Why NBA Players Are Loving UGG Shoes
- Comfort and Warmth: Shearling-lined slippers, mules, and clogs are perfect for travel and downtime, providing soft support for players.
- Streetwear Appeal: Modern UGG designs like the Tasman slipper and Fluff That clog combine loungewear with fashionable streetwear, appealing to style-conscious athletes.
- Shift in Athlete Style: NBA players increasingly favor relaxed, authentic off-court looks, making UGGs a natural choice for casual yet stylish footwear.
Notable NBA Players Wearing UGGs
Jae Crowder from the Phoenix Suns highlights the UGG trend. Featured in UGG’s “Off the Court Style,” Crowder wears both the Tasman slipper and the Fluff That clog. [Source] These choices show the authentic adoption of UGG footwear among athletes.
UGG reports more than 50 NBA sightings, showing that the trend is widespread across teams and players, rather than limited to a few stars. [Source]
Impact on Fashion and UGG Brand
- Brand Repositioning: UGG is now seen as a lifestyle and streetwear brand, not just comfort footwear.
- New Audience: NBA players introduce UGG to younger male consumers who value both style and comfort.
- Fashion Influence: Public sightings by athletes could lead to a broader streetwear adoption of UGG shoes.
UGG’s 2025 Moves and Collaborations
UGG expanded its fashion-forward collections with Sacai in 2025, including innovative boots, loafers, and hikers. [Source]
Shearling styles continue to appear on runways and street style looks, signaling a resurgence in popularity. [Source]
UGG’s “Big Summer Energy” 2025 campaign emphasizes effortless everyday styles, reinforcing its lifestyle positioning. [Source]
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